Our name derives from the Russian word “Velichie”( Величие), which in English translates to “Greatness”. We built our company and our brand on the strong belief that we are to strive for greatness in everything we do. Greatness is a part of life. Our calling. Our purpose. Our destiny. It’s a part of who we are as humans. For us, greatness means making it our every day’s mission to design clothes that look great and feel great. This transcends into the quality of the fabrics we use and the designs we create. But for you - it’s much broader than that. Greatness is unique for each and every one of us. And whatever drives you, you were made for greatness.